Don’t share the data, share the story

Don't share the data, share the story

My takeaway from day two of #PulseEverywhere. “Don’t share the data, share the story” from Sarah Anderson’s session, “How I drive Adoption with Gainsight PX.” In today’s businesses we have largely moved towards becoming ‘Data Driven Businesses’. Although this is certainly important, it is important to remember, data triggers emotion, and data needs to be … Read more

Progressive ‘Right Time, Right Touch’

Progressive 'Right Time, Right Touch

My key takeaway from Day 1 of Pulse Everywhere 2020 was Fred Muller’s (@Citrix) revised segmentation approach. An approach away from the traditional three tiered High Touch, Medium/Low Touch, Tech Touch pyramid that we have all become familiar with over the last several years. Migrating to their Progressive ‘Right Time, Right Touch’ segmentation model. This … Read more

Free Google courses with Google accredited certification

Free Google courses with Google accredited certification

Since Google launched its ‘Digital Garage‘ back in 2015, the platform and range of courses and has continued to evolve. The suite now offers 126 Free Google courses with Google accredited certification. The first course added to the platform, ‘Fundamentals of Digital Marketing’, remains the flagship and most popular course. The course takes around 40 … Read more