Month: May 2020

Don’t share the data, share the story

Don't share the data, share the story

My takeaway from day two of #PulseEverywhere. “Don’t share the data, share the story” from Sarah Anderson’s session, “How I drive Adoption with Gainsight PX.” In today’s businesses we have largely moved towards becoming ‘Data Driven Businesses’. Although this is certainly important, it is important to remember, data triggers emotion, and data needs to be […]

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Progressive ‘Right Time, Right Touch’

Progressive 'Right Time, Right Touch

My key takeaway from Day 1 of Pulse Everywhere 2020 was Fred Muller’s (@Citrix) revised segmentation approach. An approach away from the traditional three tiered High Touch, Medium/Low Touch, Tech Touch pyramid that we have all become familiar with over the last several years. Migrating to their Progressive ‘Right Time, Right Touch’ segmentation model. This […]

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Google Ads grants for charities

Google Ads grants for charities

If you are a UK registered charity you could be eligible for a grant of up to $10,000 a month to spend on Google Ads. Google ads grants for charities provides registered charities all over the world with grants to use on text based adverts on their platform. If you have registered charity status and […]

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